How to win yourself an arms contract?

Kyt · Mar 13, 2009

I've been crying with laughter at the video

How to win yourself an arms contract? Don't make a Bollywood movie - Times Online

So you're an arms dealer, you want to win a contract in India, and you rather liked the look of those dancing scenes in Slumdog Millionaire. What do you do next?

Well, if you're the Israeli firm Rafael, the obvious (but no less excruciating) answer is to make a Bollywood movie promoting your military hardware.

Doesn't sound like it has any of the ingredients for one of those classically romantic Indian films does it? Trust me. You truly have no idea how bad, or hilarious, this could be until you see it.

The first thing watchers will notice is that the "archetypal Indian" dancers may have olive-coloured skin, but they are not in the slightest bit Indian. In fact, they're quite obviously Middle Eastern in appearance - probably Sephardic, or oriental, Israelis - and the male lead is even more blatantly Israeli-looking than his colleagues.

And then, the song. Not only does listening to the music itself feel like enduring a series of sharp stomach cramps, but the lyrics hardly conform to the type of lustful, emotional lines we're used to in Bollywood.

The chorus of "dinga dinga dinga dinga dinga dinga dinga (recurring too many times) dee" is perhaps the most obvious letdown, but the constant coded references to the importance of military hardware in all of the verses are hardly the stuff of romantic fantasies.

"What more can I pledge to make a future strong?" the man sings, grinning stupidly. "I need to feel safe and sheltered. Security and protection," the woman chirps back. And so it continues for a full three and a half minutes.

Either the firm's Indian hosts will (like us in The Times newsroom) have found the video so funny that they fell off their chairs laughing and awarded the contract to Rafael out of sympathy - or, one imagines, the firm will only have succeeded in offending those that they meant to impress.

Stick to arms dealing, guys. But thanks for giving us all a good laugh..
Click to expand...

or

YouTube - [www.stratpost.com] Israeli Rafael's Indian promo

Kitty · Mar 13, 2009

I think I just bust a rib. That has to be not only the least Indian Bollywood thing I've ever seen, but also the heftiest backing dancer ever, and the worst leading lady ever seen.

David Layne · Mar 13, 2009

heftiest backing dancer every

Well I didn't want to say it but have to agree.

Kitty · Mar 13, 2009

*Quietly goes back and corrects typos ninja style so no-one notices*

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How to win yourself an arms contract?

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